
Andy Roddick is the new face for Lacoste’s Challenge fragrance.
“I’m thrilled that Lacoste invited me to be the face of its men’s fragrance, Challenge,” Andy said. “This fresh, and dynamic fragrance represents well the image of Lacoste as a chic, sporty and elegant brand.”
Christophe Chenut, CEO of Lacoste added, “We’re delighted to be working with Andy as the face of Lacoste Challenge as he is the natural embodiment of the brand’s youthful, modern image.”
Challenge mixes the scents lavender and citrus and was previously represented by actor Hayden Christiansen. You can purchase the cologne in most department stores and the price range is $40-$60.
Andy Roddick is the New Face of Lacoste "Challenge" Fragrance
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Lana
On
4/05/2010 07:00:00 PM
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