Novak Djokovic unveiled his new signature "Falcon" range for Adidas whilst playing tennis on an aerial court in Melbourne’s iconic State Theater.

Nole, positioned on center stage, played tennis on an airborne court against a flying opponent, and when finished was greeted by a real life Falcon to help him launch his new range.

“I have played tennis on many courts around the world, but never on one that was airborne,” says Novak. “It was a fun and exciting way to help launch my own signature range for adidas here in Melbourne, and having a Falcon on hand to help me was an extra bonus.”


Novak will wear the new products for the first time at the Australian Open, which starts today.

“The CC Genius is just the shoe I’ve been looking for,” says Novak Djokovic. “It’s light but has great grip and allows me full movement around the court without compromising on stability and I’m thrilled to lend my name to the first CC Genius shoe. I chose the Falcon as my signature line as I believe my style of play is just like a falcon hunting. I live for great matchups against strong opponents and this is now reflected in my apparel and footwear on court.”

The Novak Djokovic Falcon footwear range has been created in five different colourways for the four Grand Slams and the year ending Masters Series Cup. Novak will also have two extra apparel Edge colourways for his night matches for the Grand Slams in Melbourne and New York.

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Novak Djokovic launches Adidas Falcon Range