Jelena Jankovic has become the first top ranked player to sign with Chinese sports clothing brand ANTA Sports Products Limited. This is a historical deal for a Chinese sports brand.

ANTA has secured one of the biggest deals in women’s tennis by signing Jankovic to exclusively wear ANTA sports apparel, shoes and accessories world-wide.

Jelena has worked closely with the ANTA design team from the US and Japan to develop a Jelena Jankovic range of sports products under the JJ brand. The range reflects the style, fashion and beauty of Jelena Jankovic whilst offering the performance required by the number 1 tennis player in the world.

Jelena will be showcasing the JJ range of ANTA sportswear at the Australian Open at Melbourne Park which starts tomorrow.

“The recent success of the Beijing Olympics has firmly established China’s reputation as a world power in sport. I feel very honored to be forming a partnership with the leading Chinese sports brand ANTA. I am delighted with the JJ range of products we have developed and I look forward to working with ANTA to promote the development of tennis and the ANTA brand world-wide.” - said Jelena.



Caroline Lacy of Jelena’a management team IMG commented “We were extremely pleased to recently add a player of Jelena’s caliber to the list of great champions we represent. Her reputation on and off the court is unparalleled and we are thrilled to have aligned Jelena with a very significant partnership with ANTA which resonates with her on court performance and sense of style.”

Sebastian Thom representing ANTA from the People Brand Management Group/ Sportfive added, “ANTA is not just another sports brand, the quality of its products and expertise ranks amongst the best in the industry. Working with the best player in the world emphasizes ANTA’s ambitions to set new standards in the sports apparel business. Jelena Jankovic will be a tremendous ambassador for ANTA and at the same time ANTA will also carry the flag for China around the world.”

About ANTA Sports Products Limited
ANTA Sports Products primarily designs, develops, manufactures and markets sportswear, including sports footwear, apparel and accessories. The Group has established distribution networks and nationwide retail outlets in China under the management of distributors. The Group places great emphasis on branding by integrating the resources from the sports sponsorships, placement of advertisements, interaction with consumers via the internet and endorsement of elite athletes through featured products to enhance product differentiation.


(via Jelena Jankovic website)

Jelena Jankovic signs with leading Chinese sports brand ANTA