
Maria Sharapova signed a multiyear agreement with Groupe Danone SA’s Evian water brand.
Evian is a sponsor of Wimbledon, U.S. and Australian opens. The brand is associated with spas and wellness, areas that Sharapova would like to be involved in after her playing career, Max Eisenbud, her agent at IMG Tennis, said in an interview from Coral Gables, Florida.
"The idea of youth as a state of mind caught my attention. I took a great pleasure in revealing my 'baby inside' while modelling for these photographs with Nathaniel Goldberg. I am a true evian drinker and I really like this campaign as well as the idea behind it so it felt quite natural to join in," Sharapova said.
Michael Aidan, Global Brand Director for evian said: "We are particularly proud that Maria Sharapova is part of our campaign. Her natural charisma, optimism and determination perfectly match the Live Young spirit which evian is depicting through this new campaign. This campaign is also the first step of a broader relationship between evian and Maria."
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