Jelena, beacuse of her beautiful and dazzling smile, has been chosen by Orbit to be its smile ambassador for the territory of Serbia and this is the first time ever that orbit has appointed a brand ambassador in Serbia.

Jelena is the star of the latest TV commercial for Orbit chewing gum, which will hit TV stations in Serbia in March. The viewers will be able to see Jelena perform off-court and enjoy her shiny smile.

Jelena Jankovic is a part of Orbit's campaign which is aimed at gathering the biggest number of smile photos ever collected in the world. Orbit would like to invite everybody from Serbia to join this winning race of collecting smiles. Jelena’s and Orbit’s common goal is to make the biggest ever smile collage in the world and help Serbia enter the Guinness Book of World Records in this particular discipline.


Each individual can post unlimited number of photos to the site www.tvojosmeh.com, as long as they show smiles or smiling faces. The photos can be both group, and individual. Jelena and Orbit want to show to the world that Serbia is able to break the world record which is at the moment held by Birmingham city UK, where the collage of total 112 893 photos was made covering the surface of 860 m2. Once the photos necessary to break the world record are collected, Serbia’s smiling collage will be presented on a public exhibition in Belgrade. The competition will be open from March 1st till May 31st.

When healthy teeth and healthy smile care is concerned, Orbit as Serbia’s most popular chewing gum, is a must. Get ready, go chew and prepare yourselves, as the race for collecting smiles is starting.


(via Jelena Jankovic website)

Jelena Jankovic became Orbit's smile ambassador